"BASED ON A STUDY OF 150 STRATEGIC MOVES SPANNING MORE THAN A HUNDRED YEARS AND THIRTY INDUSTRIES, KIM AND MAUBORGNE ARGUE THAT TOMORROW'S LEADING COMPANIES WILL SUCCEED NOT BY BATTLING COMPETITORS, BUT BY CREATING "BLUE OCEANS" OF UNCONTESTED MARKET SPACE RIPE FOR GROWTH....
[NAVER 제공]
